(Singapore, 2nd July 2008) ¡V Sony Singapore is proud to announce Joi Chua (½²²E¨Î) as the first £\ brand ambassador. The £\ brand represents Sony¡¦s Digital Single-lens Reflex (D-SLR) cameras.

Critically acclaimed as one of Asia¡¦s finest voices, Joi is an artist at heart who is passionate about photography. Joi will be the face of Sony¡¦s D-SLR cameras for one year.

¡§We chose Joi because her energy and passion personifies the Sony £\ brand. Just like our £\ cameras, Joi is an outstanding performer that combines style and innovation.¡¨ says Mr. Takeo Kobayashi, Managing Director, Sony Singapore. ¡§More importantly, we want everyone to know that just like Joi, you do not have to be a professional photographer to use a Sony D-SLR camera. Sony¡¦s range of high-performance D-SLR cameras is designed for ease of use, giving everyone the ability to capture professional-quality photos.¡¨

¡§I¡¦m excited and honoured to be Sony Singapore¡¦s first brand ambassador for £\ cameras. I¡¦m looking forward to capturing all my everyday moments with my new £0. I love how photography allows me to express my creativity beyond my music.¡¨ says Joi Chua, £\ Brand Ambassador for Sony¡¦s D-SLR cameras

To mark the beginning of Joi¡¦s ambassadorship, Sony Singapore will present Joi with a limited edition £0, in Champagne Gold. There are only 100 sets available in Singapore and each set comes with an exclusive serial number. The new £0 features a 10.2-megapixel CCD image sensor with Quick Auto Focus (AF) Live View technology and Super SteadyShot„· image stabilization system for blur-free photos.

To get inspiration on transforming your photos into art, check out £\ Perfect Light, a gallery that showcases seven thematic collections of photos taken by professional photographers from the Asia Pacific region using the £0. From Edmond Ho¡¦s mouth-watering gourmet photos to Mark Law¡¦s high fashion shots, please visit £\ Perfect Light gallery at http://dslrresources.sony-asia.com/perfectlight