Singapore – With its latest range of GoGear audio and video players, Philips sets a new standard in sound quality on the go with its patented FullSound™ technology that brings MP3 music to life. One of the main criticisms made by portable MP3 player users today is poor sound quality playback from MP3 formatted music that often comes across as flat, dull and lacking in detail. This is because much of the sound information is lost when the music files are resized to fit on the players. Music enthusiasts won’t accept this. They want their music playback on the go to be as close as possible to the sound performance of their home stereo.

The latest generation of Philips GoGear products incorporates the new and unique Philips patented FullSound™ technology which raises the bar for MP3 sound quality playback. FullSound™ puts the liveliness and natural dynamics back to MP3 music by faithfully restoring sonic detail to compressed MP3 format so consumers on-the-go experience the same sound quality as in their living room.

Philips next-generation GoGear players

GoGear SA52 series

Top of the range is the SA52 series boasting a crisp 2.8” color screen for videos, photos and album artwork. The superb sound experience is supported with the addition of premium quality Angletube earphones. The curved earphones feature an ergonomically-designed Angled Acoustic Pipe that is shaped to precisely channel sound waves directly to the eardrum, and as a result minimize sound distortion.

The SA52 supports a huge selection of video and audio formats and features an integrated FM radio tuner. Supported audio formats include MP3, WMA and AAC, while AVI, MPEG1, 2 and 4, DVD (vob), MOV, WMV, RM and WMV videos can be enjoyed on-screen.

The player comes with 2GB to 4GB of storage space and delivers 30 hours of music or six hours video playback after each full charge.

The SA52 also comes with a Bluetooth-enabled 4GB version for stereo audio output, providing ultimate wireless entertainment on the go.

GoGear SA32 series

Philips also offers the smaller GoGear SA32 player, which delivers the same sound quality with a bright 1.8” color screen and comfortable earphones. This player provides identical audio and video playback and synchronizing with the Windows Media Player. It delivers up to 20 hours of audio or four hours of video playback when fully charged.

GoGear SA28 series

The smallest model with FullSound™ is the GoGear SA28. This chic and compact player brings high quality music quality to a pocket MP3 player. It features a sharp OLED screen, an easy-to-use drag and drop music transfer system, and 20 hours of uninterrupted music playback.

The FullSound™ technology

Philips has used its expertise in music reproduction and the latest Digital Sound Processor (DSP) technology to create FullSound™, which analyzes the music signal and enriches it by dynamically enhancing the frequency spectrum and density. FullSound™ restores the emotion and warmth to music that MP3 takes away – achieved by faithfully restoring sonic detail to compressed MP3 music. Performing 10 million operations per second, the signal is reprocessed before it is sent to the speakers, without adding unwanted noise or distortion for naturally clean, warm and powerful sonics.

The chart illustrates sound dynamics – the relationship between the lowest /softest and highest / loudest reproduced sounds – when FullSound™ is on (right) and off (left). In order to experience the effect of FullSound™ go to http://www.philips.com/gogear

Price and availability

The new Philips GoGear players featuring FullSound™ are now available exclusively at major consumer electronics retail outlets and departmental stores across Singapore, with a recommended retail price starting from S$ 99.